Advertising is the act of producing messages and employing various psychological strategies in order to convince and ...

A supermarket and a high street bakery dropped the hottest gear during London Fashion Week. It was a surprising (sausage) ...

New guidance from competition and consumer protection watchdog builds on findings from Asos, Boohoo, and George at Asda ...

GWS Media was set up in 2000 by David Graves. He was joined by his father, Richard, who now works as the financial director.

The role of personalisation in acquisition and retention, as well as how the industry can combat rising costs, are put under ...

With Diwali, Thanksgiving, Hanukkah and Christmas all fast approaching, advertisers are gearing up for a surge of celebratory ...

Thus, analyzing the strengths and weaknesses of competitors would let you avoid repetition mistakes and find innovation ...

The DFL has announced that they have agreed to a long-term partnership with marketing firm Relevant Sports to help grow the ...

The campaign ‘New New You’ explores self-expression and confident style, with a core message around embracing transformation ...

Delhi: Nike announced that its CEO, John Donahoe, is stepping down after four years at the helm. The company's executive, ...

While Corporate Social Responsibility (CSR) has evolved from a tick-box exercise to a key pillar in supporting communities ...

In the city's kitchen markets, eggs are selling at Tk23 more than the rate set by the government, exceeding the price limit ...