151; -- Nike Inc., despite severing relationships with two disgraced NFL athletes this month, is spending more on such endorsements and says it has no plans to pull back anytime soon. The company ...

Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history. Since the release of the Air Jordan sneakers in 1985 to Jordan's current role ...

Nike's endorsement spending generally increases ... the face of the organization has been these high profile athletes. It's part of their DNA," said David Carter, executive director of USC's ...

Nike spends $2 billion a year on marketing, spending lavishly on endorsements from superstar athletes like Tiger Woods. Interestingly, Nike spends minimally on TV ads--just $60 million in the ...

Nike said at that time that it didn't condone Vick's actions, but was supportive of the positive changes he had made to better himself off the field. Perhaps no athlete's endorsement deals were ...

All the players in the video are Nike-endorsed athletes. It was unclear whether the athletes were paid to participate or if it was a part of their contract. Nike did not immediately respond to a ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Nike endorses so many athletes that if one of them does get in trouble, chances are, it's going to be a Nike guy." Nike has $4 billion in endorsement contracts with athletes in many different ...

Endorsements make up the majority of many athlete’s incomes. Many athletes on this list have lifetime contracts with some of the brands they endorse. Basketball and soccer stars are the big ...

As great as being a professional athlete has to be ... That came courtesy of his endorsement deal with Adidas, who put full faith in the guy to help challenge Nike and take the three-striped ...

It's still far behind Nike, however, which brought in $11. ... and part of his plan is to continue focusing on acquiring major athlete endorsements. In addition to NCAA partnerships and deals ...