Nike has launched its first ever collaboration with an Indian fashion label, unveiling a range of patterned sportswear inspired by the country’s ancient tie-dying techniques.

Nike's historic collaboration with Indian designer brand NorBlack NorWhite seeks to turn the brand's performance pieces into "symbols of cultural connection" and will be "steeped in Indian culture".

Created alongside Delhi-based NorBlack NorWhite, the collection celebrates “culture and craftsmanship” in India, where Nike has often struggled to make commercial inroads.

By Oscar Holland, CNN (CNN) — Nike has launched its first ever collaboration with an Indian fashion label, unveiling a range of patterned sportswear inspired by the country’s ancient tie-dying ...

(CNN) — Nike has launched its first ever collaboration with an Indian fashion label, unveiling a range of patterned sportswear inspired by the country’s ancient tie-dying techniques. Created ...