At the same time, most new car buyers that Edmunds surveyed believe that they understand how tariffs will affect the market.

The world's largest carmaker expects a 21% drop in operating income through March 2026. Toyota faces challenges from tariffs, ...

"A Toyota Corolla or any economy sedan simply cannot withstand a $3- or 4-thousand-dollar price increase — it just doesn't ...

Japan has eased its demand for a full repeal of the 25% U.S. auto tariff and is instead proposing a mechanism to reduce the ...

Tariff fears are driving some buyers to move up their purchase timelines, as most expect tariffs to affect their options.

John Lawler, Ford's vice chairman, laid out the possibilities during an interview with autos analyst Daniel Roeska at the Bernstein 41st conference.