World number one Aryna Sabalenka praised on Friday the WTA's mission to highlight the personalities of its athletes and ...

World number one Aryna Sabalenka applauded the WTA's efforts to spotlight athlete personalities and supported Saudi Arabia's ...

South Korea's decision to enter the race for the 2031 Asian Cup hosting rights looks set to reignite a bidding battle between ...

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

Tournament runs get no harder than knocking out the top three seeds.

Here are 10 candidates, five men and five women, who are most likely to hoist the BNP Paribas Open trophy on championship ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Jessica Pegula has admitted it was “tough” to see Madison Keys barred from playing at the ATX Open in Austin due to an ...

The rebrand includes a fresh logo and advertising campaign centered around the slogan “Rally the World,” which the WTA hopes ...

After breaking into the WTA Tour top ten at just 17-years-old, Mirra Andreeva has earned the praise of Andy Roddick.