On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference launching a modernization of its brand identity, marking a new era for the league ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic eagle mascot named "Soar," sporting an Allen Iverson-esque arm sleeve.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

Despite finishing No. 21 in the AP and coaches polls last season, Army will open the 2025 season outside the top 25 in the ...

The league heretofore known as the American Athletic Conference-which had desperately tried to sell itself as part of a "Power 6" in college sports-is banking on a new branding initiative under ...

IRVING, Texas, May 22, 2025 /PRNewswire/ -- American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (Revenue, Innovation, Sports, Entertainment ...

The 6-foot-3 redshirt freshman leads the American and is third in FBS in passing yards per attempt with a mark of 9.6, and he also leads the AAC in completion percentage with 65.6.

The American Athletic Conference relaunches this week knowing realignment could have been worse and wanting a fighting chance on the field. By Jeremy Fowler Jul 2, 2013 at 6:41 am ET • 4 min read ...

With the 2020 non-conference schedule mostly wiped away due to the pandemic, what was a two-division and 12-team conference in 2019 went only 6-13 in the regular season against the Power Five ...