Rep. Suhas Subramanyam posted a TikTok dancing in the House subway, but the clip drew backlash as critics called it “cringe" ...

An unlikely viral boat dance has ignited the sports world. The post The ‘Aura Farming’ Boat Dance Taking Over the Sports ...

The term 'aura farming' has quickly become a buzzword on social media, describing the art of exuding effortless cool and ...

Rayyan Dikha's original video, which features him casually dancing as the boat rocks underfoot, became a global sensation for ...

She and host Andrea Miller took the concept, something fun and funny, and created practice advice anyone can use — from ...

The Singapore Navy has jumped aboard the viral “aura farming” trend, turning a lighthearted internet sensation into a fun ...

Canadian gold and copper miner Aura Minerals said on Tuesday it plans to raise about $196.4 million from its U.S. initial ...

Indonesian fifth grader Rayyan Arkan Dikha originated the "aura farming" jig, a viral TikTok dance that has been replicated ...

Two European electric aviation pioneers are exploring opportunities to share testing resources and production facilities as ...

Thanks to his dance moves on the front of a boat, a young Indonesian boy has become an internet sensation, and is now a ...

If you're feeling totally lost online (or eavesdropping on your tweens) these days, 'Algospeak' author Adam Aleksic can help ...

In terms of slang, it's all about looking cool, which in turn in certain pop culture would "build aura moments." But we're pointing to something very specific here in terms of a meme that has exploded ...