'Blue Moon's first trailer sees Ethan Hawke channeling songwriter Lorenz Hart for a drama marking his ninth collaboration with Richard Linklater.

Sprite on Monday (July 28) launched the latest iteration of its revamped “Obey Your Thirst” campaign with creative that features Philadelphia Eagles quarterback Jalen Hurts, per details shared with ...

Learn how to measure influencer marketing ROI in 2025. Track what matters and build smarter campaigns with confidence.

Former Cinetic marketing head Werner began his Cannes-announced tenure as Neon’s president of global cinema this summer. At A24, Laub oversaw the marketing and distribution of success stories ...

A data-driven social media marketing plan empowers brands to launch targeted campaigns tailored to each stage of the buying journey, increasing both relevance and results.

The Match Factory and Cinetic Media have taken sales on Lucrecia Martel's Nuestra Tierra' ahead of Venice world premiere.

Cinetic Media will be handling sales in North America. The Match Factory will handle all other territories on “Nuestra Tierra” that is set to launch from the Lido in an out-of-competition slot.

Why American Eagle tapped Sydney Sweeney for its priciest campaign yet CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

When marketing is viewed as a revenue-generating activity, AI agents will have the greatest impact in researching, planning, building, generating, orchestrating, and analyzing campaigns to create ...