Disney said overall volume of ad commitments to its upfront sales effort was flat, despite surges in spending on sports and ...

Streaming accounted for over 40% of the company's total upfront volume, which was consistent with the prior year ...

Disney Advertising completed its 2025-2026 Upfront with overall volume flat from year before, despite increased sales in sports and streaming.

The company saw double-digit growth in Monday Night Football and college football, as well as in women's sports.

Disney locks in 69 multi-year sports deals, sees Oscars ad units nearly double, and reports strong growth from CPG, pharma, ...

Streaming accounted for 40% of total upfront volume for Disney. The company says this is consistent with its year-ago business.

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Law Roach attends the Disney 2025 Upfront presentation at the North Javits Center on Tuesday, May 13, 2025, in New York. (Photo by Evan Agostini/Invision/AP) ...

Jimmy Kimmel roasted NBC, CBS — and most of all, his own employer, ABC — during his time at Disney’s upfront presentation.