In this video, I am showcasing the Siren Eye Makeup Look, which is currently trending. I initially thought this look was ...

The latest trading day saw e.l.f. Beauty (ELF) settling at $117.66, representing a +1.39% change from its previous close.

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

OAKLAND, Calif., July 23, 2025--e.l.f. Beauty (NYSE: ELF) today announced that it will hold a webcast to discuss its first ...

Nicki Minaj is the center of the latest TikTok trend, and users are going above and beyond to show love to the rapper.

Amid a turbulent year of tariffs, price hikes and mixed financial performance, consumer spending tightened. Which brands are ...

We've rounded up some of our favourite discounts in the Boots summer sale, including skincare, beauty, and wellness gadgets.

From hydrating serum mists to setting sprays with SPF, the beauty industry is booming with skin-loving face mists. Ahead, ...

Supermodel-turned-beauty-mogul Hailey Bieber cannot contain her emotions as she marked a milestone day for her only child, son Jack Blues. To Read ...

Falling from the cultural stratosphere is a too-common occurrence for beauty brands built on virality. Maintaining relevance ...

10 Coolest Video Game Features (That Are Utterly Pointless) - Commenter Edition ...