Euphoria star Sydney Sweeney is under fire for starring in an American Eagle ad about “great genes” that social media users are calling “Nazi propaganda.” The ad’s tagline, “Sydney Sweeney has great jeans”—a play on the phrase “great genes”—sparked outrage online,

Several TikTok users called out the ad, arguing that it praised the "Euphoria" star's blond hair and blue eyes.

Sydney Sweeney's recent American Eagle campaign sparked controversy due to its perceived eugenic undertones, drawing criticism despite the brand's defense. While American Eagle saw a stock jump and increased visibility,