Trump's net rating among Gen Z voters has deteriorated sharply, falling from -23 points in May to -41 points last month.

"Rizz," "ick," and "aura" are all slang terms used daily by young people on the internet. Now, they're entering workplace ...

According to the study, millennials — those aged between 28 and 44 — were the most likely to booze with 83% admitting to ...

Trump's policy bill includes retirement benefit modifications, and broad fiscal reforms. How is it going to impact Gen-Z ...

The generation that popularized “cool” sobriety and the “ sober-curious ” movement is now changing habits, according to a study of 26,000 respondents across 15 markets worldwide by drinks data and ...

Fewer Americans feel a sense of national pride this year, according to a new poll released by the Fourth of July.

The newest group of entrants to the workforce arrives with a healthy fear of AI, and some radically different beliefs about ...

Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

Explore the fractured, ironic, and algorithm-driven world of Generations Z and Alpha trends of the first half of 2025 — from ...

Despite daunting market conditions, America’s youngest generation of adults is managing to break into the housing market in ...

Financial stress is driving a "Great Decide" moment across America as people seek professional advice and create emergency ...

However, some employees may have reservations. In a report from Kyndryl, nearly half of CEOs said their employees are ...