The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

When we look around and interpret the world through our eyes, our brain carries out an incredibly complicated feat, said Ren ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

This is only the second time the C8 Corvette has been offered in green, and the new color is noticeably more vibrant than the ...