“YouTube has always required creators to upload ‘original’ and ‘authentic’ content,” YouTube said in its initial notification about the policy change. “On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what ‘inauthentic’ content looks like today.”

It recommends using YouTube Studio's Inspiration tab for creators who want to keep up with the latest trends. This tab provides insights and content recommendations based on audience preferences and performance data.