Denny Hamlin collected his second straight win at Dover Motor Speedway on Sunday, but the broadcast audience for the NASCAR ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the streaming service aired NASCAR events under a seven-year deal. The average ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn Bar as the first tool of many that Amazon and Prime Video can develop for its coverage.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn ...