Hailey Bieber just sold Rhode to E.L.F. Beauty for $1 billion, and reps say it has nothing to do with Justin’s $31M Scooter ...

ELF Price Action: e.l.f. Beauty shares were up 23.64% at $111.83 on Thursday, according to data from Benzinga Pro. Read Next: Space Stocks Weekly Countdown: RocketLab, Blacksky, Redwire & More ...

Hailey Bieber sells Rhode lifestyle brand to Elf Beauty in $1 billion deal. ... Bieber founded Rhode in 2022, and will serve as chief creative officer once the deal closes.

Hailey Bieber's Rhode was just sold to ELF Beauty for a billion dollars. Rhode, a skincare-makeup hybrid brand, sells just 10 products in minimalist packaging.

NEW YORK — E.l.f. Beauty has acquired Hailey Bieber's Rhode skincare brand in a $1 billion deal, the companies said. Bieber's Rhode had $212 million in net sales in the 12 months that ended ...

Amid a turbulent year of tariffs, price hikes and mixed financial performance, consumer spending tightened. Which brands are ...

e.l.f. Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ELF stock is upgraded to buy.

Hailey Bieber sold her skincare line Rhode to e.l.f. Beauty in a deal worth up to $1 billion.. On Wednesday (May 28), e.l.f. Beauty announced it would acquire the Bieber-founded brand for $800 ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for approximately $1.0 billion.

Elf — short for eyes, lips and face — offers products priced as low as $2 at U.S. retailers including Walmart, Ulta Beauty and Target. On the other hand, Rhode — which launched in 2022 and ...

Cosmetics company E.l.f acquires Hailey Bieber's Rhode beauty brand for $1 billion Associated Press Published: May 29, 2025 at 6:12 AM Updated: May 29, 2025 at 1:22 PM ...