Rivian Automotive Inc. (NASDAQ: RIVN) shares are trading higher Friday as investors reacted to a series of expansion initiatives and product updates from the electric vehicle maker.

“Rivian as a brand at its core, is meant to inspire customers to go explore the world and get to places they never thought they would,” said Wassym Bensaid, Chief Software Officer at Rivian. “The core enabler for that is a great navigation application.”