With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM ...

Articles written by Rajeev Raja ...

T&Pm was the incumbent on the account.

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with ...

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned ...

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life. “At Kotak, we believe this campaign celebrates the immense ...

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and ...

More than 80% of advertisers in India are already using at least one AI-driven Google Search Ads product, according to Roma ...

Under the terms of the partnership, the duo will explore ways to license and merchandise the animation production of Tom ...