After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned ...

T&Pm was the incumbent on the account.

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with ...

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and ...

Articles written by Rajeev Raja ...

Under the terms of the partnership, the duo will explore ways to license and merchandise the animation production of Tom ...

More than 80% of advertisers in India are already using at least one AI-driven Google Search Ads product, according to Roma ...

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life. “At Kotak, we believe this campaign celebrates the immense ...

The tech and marketing player will collaborate with Adobe to service its brand clients in South India from the new base.

Our weekly roundup of the latest appointments and account wins news from HiveMinds, SoCheers, Schbang, and many more.

In a move to combat the escalating issue of toxic masculinity, Ochre Spirits launched its new campaign #PourOutTheToxic. It ...

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...