News

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted ...
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...
The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...
Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.
Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.
With a locally adaptive strategy, strong fan engagement, and Disney’s magical storytelling, Disney Cruise Line sets sail into ...
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost ...
In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital ...
South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.
In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social ...
Rasna Pvt Ltd has acquired the beverage brand Jumpin from Hershey’s India. With this acquisition, Rasna has entered the ready ...