ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into ...

In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges the branding and performance offerings of both ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates. Google parent company Alphabet has ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new era in how fans ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and ...

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership ...

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£188m) equity funding round.

With these hires, Adform is investing in expansion, as Glenn and Islam will further scale its momentum in the UK market. This ...