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The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves
In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges the branding and performance offerings of both ...
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Nexta’s Michael Wamberg on How Marketers can Boost ROAS in Retail Media
In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...
exchangewire.com2d
Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and Paramount Strike Measurement Deal
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and ...
exchangewire.com3d
Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods
Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in ...
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LiveRamp Partners with Ocado Ads to Launch Audience+
LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the ...
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IPM Advertising Innovates Again by Becoming the First to Deploy First-id in Belgium!
David Folgueira, CEO & co-founder, First-id: "We are proud to launch First-id in Belgium alongside IPM Advertising, a key ...
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Leveraging Location: A Solution to the Siloed Ecosystem
Achieving a true omnichannel approach is about more than simply having a number of separate channels working separately, as most channels are already siloed by nature. A true omnichannel approach ...