Some 60% of B2B marketers say their lead generation challenges cost them wasted time/resources, and 59% they say lead to missed opportunities for revenue. B2B marketers say the top frustrations ...

Aside from being a popular form of entertainment, GIFs can be a powerful tool for B2B marketers. Learn when to use and NOT to use them in marketing.

Marketing Management - This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

MarketingProfs provides valuable marketing resources for individuals and organizations in need of advice or instructions on marketing concepts and strategies.

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

Marketing Content - If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch.

Imagine a world where every piece of content you produce not only resonates with your audience but also drives actionable results. Sounds like a marketer's dream, right? Well, Ann Handley, the chief ...

The more complex, expensive, or variable a product is, the more that consumers want to understand the facts. Read more about product data and how it can affect trust.

B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet impactful marketing strategies. Read more here!

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Standing out to Gen Z on LinkedIn depends on a brand's eco-friendliness, responsibility, and ability to take customer feedback. See the infographic.