Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

Consumers are looking for brands that feel human, respond quickly, and offer content that informs, entertains or benefits ...

Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...

A federal appellate court said a Facebook ID that was transmitted to Facebook was not "personally identifiable" because it ...

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys ...

Since the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves ...

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...

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Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...

Yeti is able to appeal to consumers on the opposite end of the sustainable spectrum with its "durability message.” Consumers ...

The LA-based programming, commercial and branded content company has opened offices in the Union Square neighborhood of ...

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock ...