American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year decrease in early August. Competitors like Abercrombie and H&M also experienced declines,

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.

Sydney Sweeney reportedly thinks that critics have exaggerated the backlash surrounding her American Eagle jeans ad well beyond measure. The actor found herself in the middle of a fresh controversy after featuring in the clothing brand’s latest campaign,