The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

The northwest end of the Third Street Promenade has become the testing ground for a new form of public entertainment.

Long Beach has approved a motion designating downtown as an Entertainment Zone begining in the summer. Santa Monica soft launched its Entertainment Zone at the 3rd Street Promenade on June 13. Senate ...

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

Once Santa's Monica's signature destination for shopping and dining, the Third Street Promenade is showing its age. Its decline has left the promenade's landlords and city officials trying to ...

The story of the evolution of the Third Street Promenade is one of innovation, persistence, and, above all, adaptability in the face of social and civic changes. It is a success story almost 150 ...

Pages: Pedestrians in front of the soon-to-open Barnes & Noble store at the Third Street Promenade. (Photo by Ringo Chiu) Barnes & Noble is betting big on the iconic Third Street Promenade ...

Pickle Pop, an indoor pickleball venue where players can reserve court time, opened its doors on Santa Monica’s Third Street Promenade, one of the city’s popular shopping areas, on Saturday.

Malls need to be attractive to compete in this town. Once the new kid in town, the Third Street Promenade, downtown Santa Monica’s three-block outdoor walkway filled with restaurants ...

Once Santa’s Monica’s signature destination for shopping and dining, the Third Street Promenade is showing its age. Its decline has left the promenade’s landlords and city officials trying ...