AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 21 min ago By Garett Sloane - 5 hours 20 min ago By Ad Age Staff - 7 hours 8 min ago By Ad Age Staff - 7 ...

AMC Networks wants advertisers to pay more attention ... Shudder will, after a decade of existence, launch an ad-supported tier, and sponsors can consider different placement and format opportunities.

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

Television broadcasting and production company AMC Networks (NASDAQ:AMCX) in Q1 CY2025, with sales falling 6.9% year on year to $555.2 million. Its non-GAAP EPS of $0.52 per share was 35.5% below ...

AMC Theatres debuted an unusual marketing strategy: They forked over $25 million for an ad in which Nicole Kidman welcomed people back to the multiplex. The earnest (and, frankly, pretty moving ...

CEO Kristin Dolan, addressing Wall Street analysts last month on the company’s second-quarter earnings call, reiterated the strategy ... AMC Networks has also been emphasizing the free, ad ...

As far as the strategy on licensing content ... services on Prime Video channels, as well as 15 AMC FAST channels. After launching their own ad-supported tier, Doland said the company plans ...

AMC Networks wants advertisers to pay more attention ... Shudder will, after a decade of existence, launch an ad-supported tier, and sponsors can consider different placement and format opportunities.