TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Buying more followers isn’t cheating but a viable way to jumpstart visibility in a saturated space. Meanwhile, TikTok is ...

The number of followers significantly impacts the influence of microinfluencers by determining their authority in online ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

TikTok, Instagram Reels, and YouTube Shorts are the three titans of short-form content. They are locked in a fierce battle for attention, creators, and advertising dollars. As attention spans shrink ...

TikTok has signed a multi-year deal with music licensing technology company Chordal to integrate its InstantClear technology ...

He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a ...

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...

TikTok has promoted Amy Bradshaw to GM global business solutions. She replaces Brett Armstrong in the role. Bradshaw joined ...

TIKTOK Shop is a very dangerous place for me – it’s somewhere I find myself endlessly scrolling until silly o’clock in the ...