Business development leaders can build and maintain a positive brand image amid public scrutiny and social media influence by ...

From detailed ads to blog content and even brainstorming sessions for new slogans and catchphrases, generative AI offers SMEs ...

Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...

Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn around its business over the ...

Constellation Brands will write down the value of its wine and spirits business and take up to a $2.5 billion charge in the ...

Actor Matthew McConaughey's Pantalones Organic Tequila is expanding to liquor stores and bars nationwide. He joins a growing ...

Consistent branding has been proven to increase revenue by 20% or ... leverage DeepL’s AI solutions that are specifically ...

which this year published a study that indicated the type of story an ad was placed next to didn't appear to affect the reader's favorability toward the brand. (Business Insider participated ...

The COVID-19 pandemic provided a boost in sales from families who sheltered at home, cooked more and produced lots of leftovers. Sales have declined in recent quarters as the world re-opened.

I have to admit, I was somewhat disappointed when I heard the news that the Campbell’s Soup Company was going to change its name to simply the Campbell’s Company.

Intradiem’s research also found that 90% of consumers are more loyal to brands that invest in customer service. Of the experiences that may stop a consumer from returning to a brand, multiple billing ...

This is our review of IHG Business Rewards - is it a good way for travel bookers to earn IHG One Rewards points (and so earn ...