If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

OpenAI acquired the URL "chat.com," which now redirects to ChatGPT, from HubSpot cofounder and CTO Dharmesh Shah.

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

“We recognise there is a gap,” said Wilson Lam, the Asia-Pacific senior business development manager at Lee Kum Kee and the ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Q3 2024 Earnings Call Transcript November 8, 2024 Lifetime Brands, Inc. misses on earnings expectations. Reported EPS is ...

But no matter whether you like (or liked) their music, one thing is clear – these guys knew how to market their business, their band, and their brand. The KISS logo and look are iconic at this ...

The natural beauty brand is scrapping its name, streamlining its product offering and overhauling its packaging.

Create a distinctive brand presence and captivate potential clients with personalized signage. Custom signs are more t ...