If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

“We recognise there is a gap,” said Wilson Lam, the Asia-Pacific senior business development manager at Lee Kum Kee and the ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

OpenAI acquired the URL "chat.com," which now redirects to ChatGPT, from HubSpot cofounder and CTO Dharmesh Shah.

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, ...

Gabby Beckford turned her passion for adventure and travel into a mission to empower. Her popular travel and lifestyle ...

A U.S. bankruptcy judge has approved a sale of Tupperware Brands. The move paves the way for the iconic food storage company ...

The ecommerce market is full of innovative ventures that started as an ecommerce business plan. This guide tells you how to ...