The 75-year-old fast-food giant is reintroducing itself, doubling down on the recipe that made the brand iconic and adding ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by ...

As part of the promotion, KFC is offering a free Fried Chicken Bucket with any $15 order and introducing new Fried Pickles ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning ...

Yum! Brands-owned fast-food chain KFC is looking to make a comeback as it rolls out an offer of free buckets of fried chicken ...

You may have seen our advertising response to the KFC chicken shortage, but this paper is about much more than that. It's a story of how strategy mapped a whole year's response to a major brand crisis ...