Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, ...

Sydney Sweeney's brother Trent Sweeney made light of the backlash her recent American Eagle ad campaign sparked, crediting a ...

Sydney Sweeney reportedly thinks that critics have exaggerated the backlash surrounding her American Eagle jeans ad well ...

As Sydney Sweeney’s American Eagle ads stir backlash, Beyonce turns heads in Levi’s denim with blonde glam and jeweled jeans.

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad ...

American Eagle responds to online backlash over Sydney Sweeney "great jeans" campaign with official Instagram statement ...

Sydney Sweeney thinks the backlash from her American Eagle ad has been 'blown out of proportion,' a source exclusively tells ...

Sydney Sweeney’s American Eagle campaign, titled “Sydney Sweeney Has Great Jeans,” was meant to be cheeky, fun, and ...

Actress Sydney Sweeney’s voter registration has come to light amid the woke backlash surrounding her controversial American ...

American Eagle issued a statement on Instagram on Aug. 1, addressing the debate surrounding its Sydney Sweeney fall denim campaign.

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.