Disney said overall volume of ad commitments to its upfront sales effort was flat, despite surges in spending on sports and ...

Streaming accounted for over 40% of the company's total upfront volume, which was consistent with the prior year ...

Disney Advertising completed its 2025-2026 Upfront with overall volume flat from year before, despite increased sales in sports and streaming.

The company saw double-digit growth in Monday Night Football and college football, as well as in women's sports.

Disney Closes Upfront With 5% Jump in Ad Revenue, Volume Driven by Sports and Streaming Commitments to women’s sports for the 2024-25 season were up triple digits as compared to last year ...

Disney announced what audiences can expect in the company's future at the 2025 Disney Upfront presentation on Tuesday in New York City. Whether it's the iconic movies that defined our childhoods ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad ...

Disney Upfront presentation reveals what's new and exciting for TV, movies and more By Joelle Garguilo, via Wednesday, May 14, 2025 ...

Joelle Garguilo has the story on the 2024 Disney Advertising Upfront. Disney rolled out its upcoming lineup of programming in a spring tradition in the TV business that's known as the upfronts.

The Disney presentation shrewdly played up franchises and IP more than numbers. There were actually quite few of those - none, in fact, in ad sales chief Rita Ferro's remarks that promised media ...

Joelle Garguilo has the story on the 2024 Disney Advertising Upfront. Disney rolled out its upcoming lineup of programming in a spring tradition in the TV business that's known as the upfronts.

During Disney’s upfront event on Tuesday, just hours after Amazon’s, the Mouse House couldn’t hold back on pitching its content and advertising prowess. CEO Bob Iger addressed the audience to kick off ...