The commercial was released just days after American Eagle's "Sydney Sweeney Has Great Jeans" campaign, which has faced backlash over claims of racist undertones and eugenics messaging, largely tied to its focus on Sweeney's genetics.

After the backlash over Sydney Sweeney’s American Eagle ad, Dunkin’ Donuts also revealed a new advertisement that mentions “genetics.” This ad has also started getting backlash from fans, with many pointing out how the ad seemed irrelevant to genetics.

Dunkin’s new ad featuring Gavin Casalegno has sparked controversy online due to its unexpected reference to genetics while promoting a summer drink. Many social media users questioned the connection between coffee and genetics.