The Brewers came to close to winning free burgers earlier this season when they had an 11-game winning streak from July 6 to July 21, but lost the 12th game 1–0 to the Mariners. They have won free burgers for fans twice, in 1987 and 2018.

The Brewers are in hamburger heaven. The team picked up its 12th straight win on Wednesday in a 12-5 victory over the Pirates, securing free burgers for the entire state of Wisconsin from local chain George Webb and putting the Brewers on the cusp of tying a franchise record for consecutive wins.

The "free burgers for 12 straight wins" promotion was formalized in 1970 when the Brewers became Milwaukee's MLB team. The Braves had left for Atlanta five years earlier. And since that promotion started, it had only been triggered twice: 1987 and 2018. Well, make room for a third time, Milwaukee.