The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

New York (CNN) — Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on ...

Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap ...

Forget about the lipstick index – it’s all about the lip gloss index in 2025. It’s something that nepo baby and influencer ...

ELF has made a billion dollar bet. Supplied.

Oakland-based cosmetic company e.l.f. Beauty announces $1 billion acquisition deal. The company is acquiring Hailey Bieber's skincare brand, Rhode. OAKLAND, Calif. - Oakland-based cosmetics giant ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about US$1bil, giving the ...

In a statement on Wednesday, Elf said it would pay $800 million to the shareholders of Rhode in a cash and stocks combination. Hailey Bieber will continue in her role at Rhode.

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million ...

Mass-market cosmetics company E.L.F. Beauty, known for its internet-viral dupes and affordability, has acquired American model Hailey Bieber’s Rhode skin-care brand in a $1 billion deal, the company ...

Beauty is buying Haley Bieber’s makeup brand, Rhode, for $1 billion. Founded in 2022, Bieber’s brand racked up $212 million in net sales in its last fiscal year.