In preparation for the Erie Moon Mammoths game on July 19, businesses are celebrating with promotions and merchandise based on the SeaWolves' rebrand.

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea Wolves’ transformation into the “Moon Mammoths” might just take the ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand to one lucky minor league team on an ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s “Last Week Tonight with John Oliver.” After extensive research, say hello to the Erie ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” ...

HBO’s John Oliver, the host of Last Week Tonight, recently put out an offer to Minor League Baseball teams across the country for a complete rebrand. Forty-seven minor league squads took Oliver ...

The story of the Moon Mammoth goes back to 1991 when a scuba diver named George Moon found a nearly three-foot long bone while searching Lake Pleasant in Erie County, Pa., that ended up being the ...

The Detroit Tigers’ Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” Oliver devoted a May 4 segment to names ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” Oliver devoted a May 4 segment to names and ...

As the U.S. Senate continued to debate late into the night Sunday over President Donald J. Trump’s massive tax and spending bill, John Oliver poked massive holes in claims by the president and his ...