Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

A running theme in Frisco for Big 12 Media Days was how deep the conference will be. This usually leads to a ton of parity, ...

Expectations have never been higher for head coach Joey McGuire during his time at Texas Tech. After an offseason of bringing ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of ...

Behren Morton said during Big 12 Media Days in Frisco this week that he’s finally healthy and ready to help the Texas Tech ...

And there’s another tiny group of two this season. In 2025, we have only two FBS independents, the lowest number of ...

Parity is part of what makes the Big 12 a fun conference, particularly in recent years. The Big 12 has seen four different champions in the last four seasons. T ...

Deion Sanders is well known for speaking his mind and having open and frank discussions with the media. He has used the media to his advantage as a player and c ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

The Big 12 might just have the best collection of returning quarterbacks out of any conference in the country. For third-year commissioner Brett Yormark, that’s an exciting spot ...