Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a ...

The Oakland beauty brand says the campaign "missed the mark" but stands by its entertainment-driven marketing approach.

On Monday, the brand dropped its latest ad. It featured Drag Race royalty Heidi N Closet alongside controversial comedian, ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

E.l.f. Cosmetics has responded to criticism over casting comedian Matt Rife in a new beauty campaign. Rife faced backlash in ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Sephora will be offering Rhode products both online and in-store from 4 September for those living in the US and Canada.

Tom Cruise was reportedly on the shortlist to receive a medal during the 48th Kennedy Center Honors — and allegedly turned ...