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The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...
The make-up brand has ended its ‘e.l.f.ino & Schmarnes’ legal-themed campaign which features comedian Matt Rife after being ...
Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...
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"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion
Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told ...
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