The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

"Our work with OpenAI will enable us to leverage new technologies to solidify our leadership in innovation and reimagine new ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...