NBC inks a deal for 10 years of Thanksgiving Parade turkeys and Home Depot reverses a sales slump—plus, why it was a bad week ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Hello there, and welcome back to Agency Brief. This week, we’ve got an interview with WPP CEO Mark Read, plus plenty more.

Eli Lilly is airing an ad during the Academy Awards urging customers to adopt a health skepticism when marketed drug brands that are not FDA-approved.

Brewers Anheuser-Busch InBev and Boston Beer outlined their marketing plans in quarterly earnings calls this week.

Among today’s creative highlights, Gap delivers another captivating dance number, this time with Parker Posey; Quaker Oats puts a TikTok influencer in an oatmeal dress for London Fashion Week; and Lil ...

Years ago, while working with a global sweetener brand, I had an experience that perfectly captured the importance of consumer insights. I was involved in research for a new produ ...

Ad Age is marking Black History Month 2025 with our fifth-annual Honoring Creative Excellence package. ( Read the introduction and all the essays here.) Today, guest editor Damaune Journey turns the ...

Cultural intelligence is the next evolution in marketing—an approach that merges the precision of performance marketing with the depth of multicultural insights. Rather than viewing diverse audiences ...

Stagwell forecasts 8% net revenue growth for 2025, with political advocacy and creative showing particular strength.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...

Ad demand for this year’s Oscars is on the rise, building on last year’s momentum, even as viewership for other major awards ...