Explore how generative AI can transform your brand strategy with a scientific framework for success built on empirical ...

Leave this field empty if you're human: Facebook Instagram LinkedIn Medium YouTube NEXT Shift your perspective on digital business.

The carrot and the stick may be two ways of motivating a donkey – but which will deliver the decarbonised mobility ...

Leave this field empty if you're human: Facebook Instagram LinkedIn Medium YouTube NEXT Shift your perspective on digital business.

Leave this field empty if you're human: Facebook Instagram LinkedIn Medium YouTube NEXT Shift your perspective on digital business.

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills? GenAI is no longer knocking at the door: it’s sitting at our desks.

The reports of the truth’s death are an exaggeration. Rather, we’re witnessing the end of our current regime of truth. Ever since Plato’s allegory of the cave, the nature of truth has been a thorny ...

Even as talk of “gamification” has faded, games have become a defining force in culture. Why are we still treating them as child's play? If you’ve been going to digital conferences like NEXT for over ...

The certainties of the post-war economic and political order are now as historic as the World Wars themselves. How do we survive and thrive in a fragile now? The world seems unwilling to give us ...

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm As technology trends ...

Both technological and demographic trends are reshaping the way we work — and who is available to do that work. Time to start preparing. What will the office look like in 2030? Will that even be a ...