Michael Komasinski, Criteo's newly-minted CEO, shares his vision for the company – and swears its investment in the Sandbox ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen.” ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint ...

Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...

Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...

Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard ...