With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM ...

T&Pm was the incumbent on the account.

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned ...

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with ...

Articles written by Rajeev Raja ...

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life. “At Kotak, we believe this campaign celebrates the immense ...