With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM ...

T&Pm was the incumbent on the account.

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with ...

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and ...

Articles written by Rajeev Raja ...

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life. “At Kotak, we believe this campaign celebrates the immense ...

In an age where information flows faster than verification, consumer scepticism has become more than a passing trend—it denotes a fundamental shift in how audiences interact with brands. While the ...

Shemaroo Entertainment has taken a decisive step into the blockchain era by partnering with PWR Chain, a Layer 0 blockchain infrastructure that promises high-speed transactions with minimal energy ...

More than 80% of advertisers in India are already using at least one AI-driven Google Search Ads product, according to Roma ...

Under the terms of the partnership, the duo will explore ways to license and merchandise the animation production of Tom ...

In a move to combat the escalating issue of toxic masculinity, Ochre Spirits launched its new campaign #PourOutTheToxic. It ...