As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

The latest ad films and campaigns from brands like Famous Innovations, Digital Kong, Knauf India, Project Worldwide and more, in our weekly roundup.

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

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India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

On the left side, the uninsured family faces a series of challenges that many can relate to: long waits for medical attention ...

CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.