With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM ...

T&Pm was the incumbent on the account.

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned ...

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with ...

Articles written by Rajeev Raja ...

‘Hausla Hai Toh Ho Jayega’ embodies this belief, capturing the optimism, aspirations, and courage of Indians across all walks of life. “At Kotak, we believe this campaign celebrates the immense ...

Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...

Access limited free articles a month after free, fast registration.