The campaign reinforces Tata Tea Jaago Re’s commitment of spreading awareness on a cause which is the most defining crisis of ...

From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what ...

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Havas has invested in Ostro, an AI-powered digital engagement platform for life sciences brands. This move gives the global advertising company access to the latter's technology for its global ...

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The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

At a bustling vegetable market, a man pays for his groceries using BHIM. The vendor, in a quiet gesture of reverence, taps the phone to her forehead—a traditional Indian way of honouring money. It’s a ...

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When corporate storms hit, they rarely offer the courtesy of a warning. The Gensol–BluSmart saga is one such tempest, unravelling in real-time across headlines, investor statements, customer ...