Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Would you believe 2009 wasn't all bad? Onerous as it may be to peer through the wreckage left in the year's wake, there were a few bright spots deserving of a marketer's respect—including the ...

Which influencers with content related to specific industries have the highest follower counts? To find out, researchers ...

SEO - What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an ...

There is no end in sight to the continual evolution of technology-related products and services. Hardware/software upgrades and new releases—more frequently than not accompanied by price ...

One of the buzzwords we frequently hear in business is "siloed." The data team is siloed. The creative team is works on its own. Marketing and Sales don't work together—they are siloed. The word has a ...

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...